PetCheck
Most pet owners have lived it: a sudden vet bill that empties your savings, or worse, the moment you realize your dog or cat’s life could have been longer if you’d only seen the signs earlier.
I built PetCheck to change that story. Not with more vet visits. Not with another sterile reminders app. But with something deceptively simple: daily data, logged at home, by the people who care most.
THE BET
PetCheck was never about chasing shiny features. I built it around one bet: if logging feels effortless, people will do it every day.
Daily logs aren’t busywork. They’re a foundation. They create the data that unlocks insights, and those insights can save lives.
Effortless logs → daily habits → insights → pets live longer.
FINDING THE LOOP
How do I maximize daily logs?
That became the core question. If owners log daily, the product lives. If they don’t, it dies.
So I built, tested, and scrapped multiple versions. Five rounds of iteration forced me to strip logging down to what mattered most.
This is where I wrestled the hardest. Five versions. Multiple forks. Countless dead ends.
Too clinical → ignored.
Too fragmented → abandoned.
Too playful → missed meds.
V5 was the breakthrough: a unified timeline that balanced speed, fun, and reliability.
THE PROOF
Not just prettier. Proven faster.
I tested every version — clicks, seconds, success rates. The numbers told the story:
Taps cut by 40%
Log time: 42s → 16s
That’s not a design facelift. That’s a habit loop hardened in data.
THE ROAD
Once the loop was locked, I zoomed out. Logging was just the first rung of the ladder. The roadmap is deliberate:
Now: habit logging + streaks
1: push notifications, breed benchmarks, multi-owner care
2: vet record uploads + symptom tracking
3: AI assistant + personalized insights
4: social features + avatars + deeper gamification
5: insurance + vet data integrations + research partnerships
6: global health graph + acquisition opportunities
From daily logs to the Tesla for pets.
Each step compounds. The long game is PetCheck as the largest real-time database of animal health.
THE WHY
Every log is a chance to catch a problem early, save an owner thousands, and give a pet more healthy years. That’s why I built PetCheck, because prevention is priceless.
