Apple: “CallSense” – Intelligent Call Summaries

Problem

Important dates, reminders, and to-dos often slip through the cracks during phone calls. Users juggle memory, scribbled notes, or awkward mid-call typing—leading to missed follow-ups and frustration.

Process

Discovery (Speculative)

I noticed how often everyday calls—whether with parents, coworkers, or friends—contain important action items that vanish once the call ends. This project anticipates that pain point, though I have not yet validated user demand. Research and testing would be a crucial next step.

Concepting → Wireframing

I used Figma Make to quickly iterate on how this feature could live natively in iOS: lightweight, privacy-conscious, and integrated into the familiar call interface.

Design Principles (Apple DNA)

• Privacy First → Nothing saves automatically. Users approve suggestions post-call.

• Seamless Integration → No new apps. The feature layers onto the existing Phone app.

• System Harmony → Events flow into Calendar, tasks into Reminders, notes into Notes.

• Restraint → Working within Apple’s tight design system, every pixel had to feel like iOS—subtle typography, layered translucency, SF Symbols, Human Interface Guidelines.

• Flow

  1. Call in Progress – “CallSense” quietly active.

  2. Post-Call Card – Suggested notes, dates, tasks.

  3. Approval Step – User confirms what to keep or discard.

  4. Sync – Accepted items flow to Calendar, Reminders, or Notes.

Key Features Illustrated:

• Opt-in Model: Users can toggle CallSense on/off

• Real-time Processing: AI analyzes audio during the call without interruption

• Smart Detection: Identifies dates, tasks, contacts, and important notes

• Post-Call Review: Clean interface for approving/editing suggestions

• Intelligent Sync: Automatically routes items to appropriate apps (Calendar, Reminders, Notes)

Privacy & UX Considerations:

• Processing happens on-device for privacy

• Non-intrusive during calls

• Clear approval step gives users control

• Seamless integration with existing Apple apps

• Graceful handling when no actionable items are found

The flow ensures users maintain full control while maximizing the utility of information discussed during calls.

Solution

“CallSense” is a speculative iOS feature that intelligently listens during phone calls, surfaces actionable details, and turns them into events and/or reminders—always with the user in control.

Impact

This project demonstrates my ability to:

• Anticipate potential user pain points and design speculative solutions.

• Work within Apple’s rigid design system, keeping typography, hierarchy, and motion language consistent with iOS.

• Translate an abstract concept into a concrete feature, complete with flows, states, and integration touchpoints.

Next Steps: Conduct user research to validate demand, test privacy perception, and refine the approval flow based on real-world feedback.