2025
Founder + Product Manager, Petcheck
Built a pet wellness tracker to help owners log care, catch issues early, and receive actionable insights.
Led project from ideation through personas, PRDs, and MVP in FlutterFlow + Firebase, designing schema and logic for daily logging.
Prototyped and tested bottom-sheet logging flows in Figma Make, reducing dev rework and improving log completion rates in testing.
Conducted 50+ user interviews, launched a landing page capturing 50+ beta signups, and iterated onboarding based on Mixpanel data.
Integrated RevenueCat to manage subscription entitlements and tested paywall flow for early monetization.
Designed AI-assisted symptom summaries with privacy guardrails and clear success measures for future feature integrations.
2023–2025
Associate Director, Heavin Studio, ArtCenter College of Design
Directed production of 80+ digital learning experiences annually for a leading design school, boosting student engagement.
Supervised student teams and collaborated with faculty, designers, and editors to align on learning goals and delivery priorities.
Built and scaled a production workflow in Asana, reducing delivery time across 8+ concurrent projects.
Facilitated workshops and cross-functional meetings to set content strategy and gain buy-in from diverse stakeholders.
Applied accessibility principles (UDL), completed Harvard course on online learning, and trained faculty on best practices for inclusive course design.
2015–2022
Filmmaker, Freelance
Led visual strategy on commercials and branded content for Fortune 500 companies, including Amazon, Airbnb, and Red Bull.
Produced award-winning documentaries with 20+ festival selections and distribution through both National Geographic, Amazon Prime, and HBO Max.
Turned broad creative goals into detailed production plans, managing budgets and stakeholders under tight deadlines, skills I now apply to product planning and delivery.
2019–Present
Small Business Owner, Airbnb Properties
Built and managed two rental properties to six-figure annual revenue, earning 19x consecutive Superhost status.
Developed market-driven pricing strategies using seasonal data and competitor analysis to optimize occupancy and revenue.